In 2025, cattle and beef markets shattered all-time price records across North America. What fueled this surge—and is it sustainable? From sky-high consumer demand to record-breaking export values and a surprising spike in beef imports, the market is shifting fast. Join us for a look into the forces behind the beef markets and what producers can expect heading into 2026. With price volatility on the horizon and domestic production under pressure, the big question is: how do producers manage risk—and is the sky really the limit?