Hailey Jefferies is the founder of Prairie Fava, a vertically coordinated agri-food company pioneering the fava bean value chain in North America. Based in Glenboro, Manitoba, Prairie Fava contracts with farmers across the Canadian Prairies and processes those beans into high-quality ingredients – including whole beans, splits, and flours – for food makers and processors across North America and Asia.
Prairie Fava is a key contributor to the sustainable protein movement, and under Hailey’s leadership, the company has secured major funding partnerships with organizations such as Protein Industries Canada and PrairiesCan to advance fava as a high-functionality protein crop.
A dedicated champion of Canadian fava, Hailey is committed to making fava famous -driving its adoption with food makers and strengthening the entire value chain – from seed to shelf – to support better health and sustainability outcomes from grower to consumer.


