Farm labour continues to be a growing concern on Canadian primary producer operations. The lack of available employees, in combination with an industry not recognized for its human resource management, leaves a large number of jobs vacant or filled with inexperienced workers. For agriculture to adapt, it needs to turn to innovation and technology for its growing labour concerns. Hebert Grain Ventures has made human resources the top of its strategic plan in terms of operations. The business continues to use other industries and technologies as a roadmap to improve its hiring, retention and efficiencies. Using technology, relationships and metrics, the operation strives to improve human resources in agriculture. Most farms create work and then find labour; what if you hired good people and then created the work for them?