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Harvesting the Power of Storytelling

3:30 pm Wednesday, January 18

FCC Theatre

Every industry must have a compelling story to tell. Stories help differentiate your industry, your brand, your farm and your product. Turning good stories into marketing helps educate consumers and can separate fact from myth in the marketplace. In the world of food and farming, smart messaging helps connect the public to farmers. Knowing how to tell a marketing story can help communicate intangible elements like trust, confidence and value. Join veteran adman and radio host Terry O’Reilly as he breaks the art of storytelling down, shows how to harvest stories from your business and how to package those stories into powerful marketing that wins hearts and dollars.