2026

Warren Genik brings over a decade of expertise in agricultural drone technology and precision mapping, having pioneered UAV applications in farming since 2014.

With a strong foundation in software development, he successfully bridges the gap between cutting-edge technology and practical agricultural solutions, addressing critical challenges faced by modern farming operations.

Throughout his career, Mr. Genik has conducted thousands of commercial UAV mapping missions and developed comprehensive training programs for drone pilots and operators specializing in both aerial imaging and precision spray applications. His proprietary drainage analysis software has become an industry-standard tool, currently utilized by hundreds of agricultural producers across Western Canada and processing nearly 2 million acres of aerial imagery from operations worldwide.

This software enables data-driven water management decisions, optimizing field drainage systems and improving crop yields through advanced topographic analysis.

Mr. Genik’s work demonstrates the transformative impact of combining software engineering expertise with agricultural domain knowledge, delivering measurable ROI for farming operations through innovative technology solutions.

David began his career at MASC in 2000 as the Agronomist, Claims Services. In 2008, he took the role of Manager, Claim Services and was appointed as Vice President, Insurance Operations in 2016.

David is currently the Chief Product Officer where he leads a team that is responsible for the development of new products and services to meet the changing needs of the agriculture industry. The division also supports MASC products through claim services, market research, data discovery and sharing, policy development, and ensuring program features are compliant with legislation and agreements.

David grew up on the family farm in southern Manitoba and holds a Bachelor of Science Degree in Agriculture.

Kelsey was born and raised on a cattle and grain farm near Deloraine, MB, where he lives now with his wife and two young children.

Together with his parents and family, he continues to operate the grain farm and has accumulated 15 growing seasons of experience. Kelsey works towards finding a balance between profitability and sustainability, focusing on enhancing productive areas, managing for both wet and dry conditions and restoring marginal areas back to their natural state.